It's fair to say I'm known as the queen of the "feel-good" concept at my agency. As someone who works in communications, I have always felt that it is my duty and responsibility to (hopefully) create a movement of people willing to step outside their boundaries to find little slivers of happiness in their mundane routines and share it with individuals around them. Lofty, sure, but I will never be fully satisfied simply selling.
This is an idea I have selfishly tried tried to pitch more than once. The thought of finding a sweet thought to make you pause and smile at random has always appealed to me. I'd like to see this 30 day challenge as a collection of urban messages in a bottle, landlocked letters of love to share.
Today, I created this before leaving my office. As I walked to the subway station, I saw everything I passed as a possibility. Would I leave it in the abandoned phone booth? Or pressed up against the glass outside the bakery with the surprisingly stunning man who serves my Friday coffee with a smile? Perhaps slipped under the chipped red doorway of number 236? I decided that I'd rather see this first venture as an experiment.
I stepped into a car with a scattered crowd, and slid my message into an advertisement, glancing around furtively and cursing myself for lacking the real subtlety I needed. Then again, this IS New York...
I moved to a seat about 10 feet away with my camera armed and ready to catch the reaction of the lucky soul who found my little wish. Unfortunately, it remained unseen.
I feel selfish for wanting to watch someone discover it, for wanting to play the winsome Amelie in this precious little game, but somehow reassured myself that the person who finds it will need it most.
It's not selfish. Or it is. But it's selfish in the best way ever. Like Ameile's little drops of joy. It's the best kind of selfish there is.
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